Wickedly Prime

I redesigned the landing page for the launch of Amazon’s new brand Wickedly Prime with the intent to express the authentic, playful and adventurous essence of the brand targeted towards foodies passionate about all things unique.

Amazon Beauty

The Amazon Beauty landing page needed a major overhaul with a cleaner aesthetic that could represent the beauty the department category suggests.

Before, the page crowded with oversized and unorganized product images as well as redundant copy and links which lead to a high abandonment rate. The goal was to unclutter the page and create a coherent aesthetic for the beauty category, so the user can easily navigate the site while being drawn to explore more.

The redesign resulted in improved customer experience, increased traffic, substantial increase in page-level click-through-rate, cart conversion and page hits per session. It served as template for other beauty subcategories.

Luxury Beauty Valentine's day Storefront

Holiday Gift Guide

I designed the landing page for the seasonal holiday gift guide within the beauty category, along with all the ribbon assets and collages.

Dorel Safety 1st Baby Proof Home

I illustrated different rooms within a house to guide potential buyers and show where products could be used to baby-proof their homes.