Overview & Goal

Logo design that represents “Sports Intelligence” and t-shirt design as thanks to the current and future Olympic Athletes for collaborating with Microsoft.

Designs & Mocks

The idea behind the logomark was to combine Ai with the dynamic nature of sports. After discarding many iterations of using MS Sports as logotype and using only Olympic sports images with taglines, I finally landed on a fun logomark that could represent the notion well.

Process

The MS sports team realized that using it as Microsoft sports logo wasn’t a possibility, so we discarded the idea of using the logo as representation of Microsoft Sports but rather used the artwork as logomark that would depict Sports Intelligence in general.

Early explorations

Earlier ideas included using the artwork as the Microsoft Sports logo and creating different shirt designs depending on the Olympic sport.